CANOGA PARK HUNTERS

HOLLYWOOD HIGH SHEIKS

NEIGHBORS

above, U.S. Armed Forces recruiting center, 108 Hollywood Boulevard
below, Survival Insurance, 102 Hollywood Boulevard

EXECUTIVE AUDIENCE

In Los Angeles movie billboard campaigns are frequently directed towards studio executives, and people in the entertainment industry, not the general public. It's not uncommon to see Hollywood's walls literally plastered with advertisements for a single film, while only a few posters will appear in America's other major media markets.

REMEMBERING THE SIXTIES

Ever since the 1980s, when baby boomers started gaining prominence in the worlds of film and television, they have been memorializing their "turbulent" era, and "progressive" generation. Unfortunately, these big budget features, and multi-part documentaries end long before they gained power in Washington, and helped undermine the governmental policies of their parents, and grandparents, which had sought to promote social, and economic equality.

FUTURE STYLE

The anachronistic nature of style allows for some contemporary fashions to appear outdated even before they hit the market.

VENTURA THRIFT SHOP

SCIENTOLOGY

above, L. Ron Hubbard's Winter Wonderland, Hollywood Boulevard
middle/below, Psychiatry: An Industry of Death Museum, Sunset Boulevard

JOIN OR DIE

BARRY MANILOW'S DEATH RAP

JONS & VONS

above, Jons in Hollywood
below, Vons in Chatsworth

99 CENTS ONLY STORES

98 CENTS STORES

98 cent stores abound in Los Angeles. However, unlike the 99 Cent Only Stores, the 98 cent stores are not affiliated with each other, and don't sell anything for 98 cents.

PAWN SHOP, BAIL BONDS, CHECK CASHING

YELLOW/GOLD

RED, WHITE, AND BLUE

OLD GLORY & THE SOVIET PALETTE

ALL AMERICAN BURGER

THE BEEF FACTOR, MEAT AND GAY CULTURE

For some reason burger joints proliferate in California's major gay districts, which include the Castro (San Francisco), West Hollywood, and HIllcrest (San Diego). In West Hollywood alone there are six burger places on a two and a half mile stretch of Santa Monica Boulevard, an unusual amount even by Southern California standards.

NO TURNING

The No Turning sign regulates traffic in an effort to prevent accidents and ease congestion. The No Turns sign is a quality of life measure that regulates cruising (the "homosexual" practice of searching for casual sexual encounters in public places) by literally forcing all motorists to go "straight."